Motherhood is a life changer. There are so many lessons to be had that a woman is no longer just a woman when she becomes a mother. And we have so many mothers in our Vaisnava culture from whom we learn the highest standards of sacrifice in their devotion to Krsna.
Needless to say, it's an important service. Childless women often become teachers or nurses or at least adopt a pet to enable that nurturing sense to unfold. In women's magazines like Better Homes and Gardens they have huge, regular adverts referring to the pet as one's child. Or a neighbor may b seen pushing her cat around in a stroller she bought at Petco, It's a part of a woman's life difficult to get around .It can result in physical and mental health problems if not addressed. One example of the latter are those efforts to annihilate the word "Mataji".
We hear that the duty of wife and mother is external or material, but then we are told by these same people that we should get college degrees and careers for our service.
Another observation is that while such persons promote equal rights within ISKCON for a classless, genderless society, they still seem to expect respect if they are senior members, such as when it is time to pass the ghee lamp around or paying obeisances to them. It is certainly a puzzle.